In modern companies, the narrative is often the difference between disengagement and alignment. When a leader frames organisational change as a return to creativity or a rediscovery of purpose, ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

Show, don’t tell. It’s probably the most overused phrase in the storyteller’s caboodle, but that’s probably because it’s true. There is nothing more tedious than an expository slog in the opening act ...

If humans were fish, our water would be narratives. We never experience reality unmediated. Light and sound filter through ...

Listen to ASCO’s Journal of Clinical Oncology essay, “The Power of Story” by Dr. Erica Kaye, Director of Research in Quality of Life and Palliative Care at St. Jude's Children's Research Hospital. The ...

“All great literature can be reduced to two stories: a man goes on a journey, and a stranger comes to town.” This axiom, most often attributed to Leo Tolstoy, speaks to the power of the stories we ...

In many industries, one company often dominates the conversation, shaping the language and perceptions of the entire vertical. Think Nvidia for fast computer chips, OpenAI for generative AI and Airbnb ...