Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its goal ...

Built for Meta’s new standard of creative volume, Eventsheet makes it easy to deploy more ads, test faster, and improve ...

Meta Platforms Inc. (NASDAQ:META) is set to revolutionize the advertising industry by introducing a fully automated ad creation system powered by artificial intelligence. Meta's current ad platform ...

If you’ve ever spent hours (or days) trying to write the perfect ad headline only to watch your campaign flop, you’re not alone. Most business owners and marketers waste valuable time and money ...

In today’s Digest, we cover Meta launching a UK ad-free subscription, Trump signing TikTok’s transfer to US owners, and OpenAI planning an in-house ad tech build. Meta is introducing a subscription ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...