I didn’t expect to be surprised by the general results of yesterday’s auction of nostalgic brand names at the Waldorf Astoria, and for the most part, I wasn’t. As I wrote in my column on Monday, a ...

Remember Meister Brau beer or Pom Poms candies? How about Collier's magazine or General Cinema movie theaters? Following a Dec. 8 trademark auction, those classic brand names -- and dozens of others - ...

Forbes contributors publish independent expert analyses and insights. Allen Adamson is a noted brand expert. It’s no secret to anyone in the business that building a brand from scratch is hard.

is seasonally attired in lighted wreaths, but the ballroom pumps disco and upbeat ’80s pop while a huge screen flashes ancient brand names. Shearson, Braniff, Handi-Wrap, and Meister Brau share the ...

1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 8 hours 47 min ago 9 hours 28 min ago By Ali Haeri - 13 hours 44 min ago By Jack Neff - 14 hours 14 min ago By Ad Age and ...

They have everything you could want in an ad. And less. Those wry, nostalgic Miller Lite commercials, the ones that talk about how Miller invented Lite beer (and you), recall a time when the ...

I've always found estate sales to be gloomy. Boxes of books with titles that no one has read for 40 years, 78s of the Andrews Sisters, oversized portraits of debutantes with poodles in their laps from ...