Data Envelopment Analysis (DEA) is a non‐parametric technique for assessing the relative efficiency of decision making units (DMUs) by comparing the ratio of multiple inputs to outputs. Since its ...
CHICAGO & BOSTON--(BUSINESS WIRE)--IRI ® today announced that it is making its advertising measurement analysis from the IRI Lift™ solution, which links media exposure to sales, accessible in Data ...
Historically, there's been an unfortunate and unproductive divide between people who have the same goal of getting government to make more informed and data-driven decisions. On one side, there are ...
An econometric methodology is proposed for reconciling inaccurate measures of latent data which are subject to accounting constraints. The method deals with the case in which the measurement errors ...
SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp® (NYSE: RAMP), the trusted platform that makes data accessible and meaningful, today announced that it has completed the acquisition of Data Plus Math, a media ...
When it comes to data-driven advertising, measurement will dictate the future of identity By Paul Bell, President and general manager of data 33Across May 12, 2023 | 8 min read ...
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