A new study by the World Federation of Advertisers and Flock Associates highlights a growing dissatisfaction among marketing procurement teams at large international brands with their current KPIs.

Not long ago marketing and procurement were at loggerheads. Marketing saw procurement as meddling unnecessarily in their relationships with agencies. Procurement, which came in very late into the ...

Whoever thinks procurement is a dusty back office function is dead wrong, at least when it comes to marketing procurement. The paradigm of procurement’s role in marketing and media management being ...

An interesting thing happened last week in the world of marketing that probably went unnoticed by most, but got key finance folk and lead account people talking. PepsiCo announced it was scrapping its ...

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of their Global Social Media Marketing Services Category - Procurement Market Intelligence ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Duggan, group executive vice ...

LONDON--(BUSINESS WIRE)--SpendEdge has been monitoring the global marketing services market and the market is poised to experience spend growth of more than USD 200 billion between 2019-2024 at a CAGR ...

If marketing is the creative visionary of a big brand, procurement is its practical, strict counterpart. Marketing wants to spend big on the big idea, and procurement wants to save as much as possible ...

Hands up: who likes procurement? Ask most agency people and they will have a poor opinion of marketing procurement. The very enquiry as to the likeability of the procurement profession will illicit ...

Like all crystal ball gazers, we’re always right some of the time. The answer is, it was very much a mixed second half of 2021. Based on my discussions with agencies and opinion leaders, plus various ...