Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

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Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales. Many, or all, of the products featured on this page are from our ...

I have never really been trained to give a presentation, but I have learned enough over my 20 years in the technology busy to know that "death by PowerPoint" (sorry Microsoft) is a very real ...

As a marketer, you're probably familiar with this experience: A member of the sales team has an upcoming meeting and needs to put together a pitch deck. The sales rep finds a previous pitch deck and ...