Two decades after Northwestern University marketing professor Don Schultz sent marketers and agencies scurrying in search of a new Holy Grail dubbed integrated marketing communications, they are still ...

Covering tech trends across a number of key sectors, including telecoms, apps, marketing and IT, Matt is Editor in Chief of Tech Portfolio. Contact him via twitter @MattHenkes Dr. Brian Monger, CEO of ...

Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

ATLANTA / HIGH POINT / LAS VEGAS — International Market Centers is presenting a webinar focusing on how to take advantage of lessons learned during the COVID-19 pandemic in planning for the future.

Creating a solid marketing plan is a must-have skill for today's B2B marketer. But it's not always easy. Many teams struggle with vague planning frameworks, data overload, tight deadlines, and the ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...