When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

For years, marketing in retail had been exclusively promotional and forced to live mostly within the four walls of a store. Today, brands looking to drive awareness, purchase intent and ultimately ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...

According to a study conducted by the Urban Institute on Nonprofits and Charity, some 7,000 organizations in the U.S. are devoted to "bringing audiences together with live performers" in venues from ...

Affiliate marketing has been around as long as the internet itself. The first generation of affiliate marketers mastered the art of article writing and link building to bring visitors to online ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Every ambitious entrepreneur wants to see there business grow. After all, growth means more customers, more market share and more revenue. While your message should be focused, you should seek to ...

Journal of International Marketing, Vol. 29, No. 3, Special issue: Data and Methodological Issues for New Insights in Global Marketing (SEPTEMBER 2021), pp. 7-22 (16 pages) Common method variance (CMV ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...