Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons. Marketing technology buyers want their martech to ...

Do your customers ever receive conflicting signals? For example, do messages from your website, email and direct mail ever create the impression that the left-hand does not know what the right hand is ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

Martech integrations are always challenging, with vendors, timelines, development and more. To help smooth the road, we've asked experts to share their tips. And while vendors, service providers, ...

That's one reason agencies and marketing teams are looking to attain stronger growth through marketing automation integration. Another driver, at least for US agencies, is that agency revenue is ...

SEATTLE--(BUSINESS WIRE)--Global cloud communications platform Infobip has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred ...

Do your sales and marketing teams work well together? Here’s five tips for getting everyone on the same page to lift marketing ROI and conversion rates. 1 – Use data to power marketing and create ...

Access of our Integrated Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

HP had to refine its ABM strategy to target accounts in a variety of verticals, across a number of product lines. Crafting a more holistic marketing approach based on better sales and marketing ...

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

System integration unites different computational or software programs in order to coordinate their processes. In doing so, it ideally provides a more user-friendly experience by streamlining the ...