Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

As small businesses grow, their marketing efforts also expand, with more specialization in a variety of areas. Laypeople often name their marketing function "sales," "advertising" or "promotions" even ...

Business strategy and marketing are fundamentally different, yet they are inextricably connected. At Model N, I am both the chief marketing officer and the chief strategy officer—two roles that are ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

DENVER, Colo.--(BUSINESS WIRE)--Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to a survey by Gartner, Inc. (NYSE: IT). The inaugural Gartner ...