The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

We see a paradox in two important analytics trends. The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American ...

Access of our Marketing Analytics Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

People + Data = Better. It’s a not-so-new principle my team and I are applying at LeadsRx, the company I co-founded in 2015. We’ve always emphasized human involvement — be it through interaction with ...

Forbes contributors publish independent expert analyses and insights. Kathleen Walch covers AI, ML, and big data best practices. Jan 31, 2025, 07:41pm EST From hyperpersonalized customer experiences ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...

SensaMarket Reveals the Expansion of Real-Time Marketing Analytics and Features on Options Trading NY, UNITED STATES, December 30, 2025 /EINPresswire.com/ — SensaMarket has reported an increase of its ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...