A recent study explored whether artificial intelligence (AI) can effectively replace humans in market research endeavors, shedding light on potential shifts in traditional research methodologies. The ...

The most effective investment firms will likely be those that treat AI more as a research partner than a portfolio manager.

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

Polymarket rival Kalshi unveiled a new research division, Kalshi Research, to support academic research in the prediction ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

CHICAGO--(BUSINESS WIRE)--The first-quarter 2025 iteration of the Semi-Annual U.S. Insurance Labor Market Study, conducted by The Jacobson Group, the leading provider of talent to the insurance ...

Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit brands ...

NEW YORK - Unregulated offshore sports betting sites have twice the scale of regulated books in the U.S., a study released this week finds. The survey from research firm Blask and gaming event ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

College graduates may be losing their edge in the labor market, as the unemployment gap between them and workers with only high school degrees has narrowed and reached its lowest level in decades, ...