As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B. Widely used in B2C, market research in B2B has not been fully utilised for ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing ...

Positive customer feedback may be some of the most effective marketing you can do for your business. But knowing how to get it can be tricky. These tools help you gather feedback and improve your ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

IPG Health is pushing for a new way to do market research — one that is powered by AI. The agency’s newest tool — LivingMirror — creates AI personas that mimic participants in focus groups, so that ...

Perplexity Finance aims to provide users with a comprehensive suite of tools for exploring company financials, stock performance, and industry comparisons. The tool boasts an array of capabilities, ...

Designing effective questionnaires and surveys for market research is pivotal in gathering high-quality data that can lead to actionable insights. A well-crafted questionnaire should accomplish the ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In an increasingly dynamic business landscape, leveraging insightful ...

The U.S. stock market has performed admirably so far in 2025. Stocks, as measured by the S&P 500, have appreciated more than 10% as of Sept. 4. The Dow Jones Industrial Average and the Nasdaq have ...

TULSA, Okla. — PartnerTulsa debuted a new platform designed to help small and local business owners make better decisions by giving them access to industry-specific information for free. "Supporting ...