The field of market research has seen paradigm shifts over the years due to forces such as the internet, mobile phones, neural sciences and process automation. Today, generative artificial ...

Frank Robinson promoted the term minimum viable product (MVP) in 2001. He defines it as a “right-sized product, big enough to cause adoption, satisfaction, and sales.” But that's not the most ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...