Consumers today look for authenticity. They also look for companies that share their values and remain true to their purpose. Lip service is not enough—you must live your purpose and turn that into ...

Adecco is a market leader in the recruitment industry with a strong brand and a wide range of services. Technological development is eroding Adecco's competitive advantages, with the likes of LinkedIn ...

To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

Booking Holdings leverages its dominant market position and network effect to mitigate industry risks and capitalize on favorable travel trends. The company boasts strong financials with high net ...

The landscape of robotics is rapidly evolving, with new entrants regularly disrupting market dynamics. Recently, the spotlight has been on Gemini Robotics, a company making headlines with its ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Deja vu all over again. Fifteen years ago, private homebuilders last faced an operating and selling environment this unforgiving. Back then, the housing crash was a single, seismic event. Today, it’s ...

When trading assets or securities in the financial or stock market, you can take two positions — a long position or a short position. Whether you're a seasoned trader or a beginner trying to expand ...

The goal of marketing is to find and build relationships with customers, and the function of marketing sits at the interface between customers and the company that needs customers to build financial ...

Since 2010, less than 10% of the time has the market traded at a 4% premium or more to our valuations. The macrodynamic tailwinds that supported 2024 are fading. With the market trading at the high ...

The European Commission (EC) has confirmed that it’s proceeding with an antitrust investigation into Facebook’s parent company Meta Platforms Inc. (Meta), over the way it ties together its core social ...

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a ...