This week’s Samba TV Weekly Wrap Report is a tale of two couples. First is the adversarial duo of Vice President Kamala Harris and former President Donald Trump, who faced off for the first (and ...

Streaming TV gets all the buzz these days, but it’s worth acknowledging when a linear program does something truly special. Such is the case this week with the classic game show “Wheel of Fortune,” ...

In the week leading up to Valentine's Day, which was more popular for TV viewers: romance or action? For streaming viewers, the tried and true "Netflix and chill" held strong as the streamer accounts ...

New WARC data indicates that linear television will account for just 12.4 percent of global ad expenditure this year, while CTV is on the rise globally, led by the U.S. “There’s no doubt that linear ...

In the week leading up to Valentine’s Day, which was more popular for TV viewers: romance or action? For streaming viewers, the tried and true “Netflix and chill” held strong as the streamer accounts ...