You've worked hard to put your lead management process in place. You have defined your waterfall and you have a well-running execution model for how to treat leads as they stream through the system.
In the enterprise sales segment, data chaos is felt especially acutely. The larger the company, the more complex lead management becomes: sources are scattered, information becomes outdated, and ...
NEW YORK, Aug. 27, 2025 /PRNewswire/ -- Artificial intelligence is changing the foundation of customer relationship management, making data-driven engagement central to how companies operate.
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