A lead magnet is a free resource or deal offered by marketers to customers in exchange for their contact information. They are a tool for capturing leads and building a list of interested prospects.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

If you’re a blogger, content marketer, or run an online business, then you know how important it is to drive traffic to your content. One of the ways to do that is to create a killer lead magnet. If ...

In this guide, you’ll learn what makes a great lead magnet, who’s doing it right, and how to design your own highly effective lead magnets. A robust email list gives you access to a loyal, receptive ...

Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. In this free training, Kenda Macdonald will show you how to create a lead magnet that ...

Opinions expressed by Entrepreneur contributors are their own. Not every customer who visits your website is willing to buy immediately. In fact, it takes time to build trust and prove your value.

Your website will attract two kinds of visitors: buyers and browsers. Your buyers are ready to buy; their wallets are open. But your browsers are on a quest for ...

Lead magnets have long been an effective tactic for generating more leads and growing an email list. Popular in the marketing industry, lead magnets can also be used by independent business owners to ...