G.I. Joe action figures were released in 1964 by Hasbro, for several reasons. One, Hasbro wanted to compete with Mattel, who released the uber-popular Barbie and Ken dolls just a few years prior.
Barbie and Ken were there to celebrate the day ... Talk Barbie dolls and replaced their voiceboxes with one from GI Joe dolls before putting them back on shelves. Unlike other Barbie dolls ...