BROOKLYN, New York City (WABC) -- Joseph Herscher has made a name for himself on social media by making intricate machines that turn simple tasks into elaborate projects, and the inventor from ...

Snoozing an iPhone alarm isn't usually this complicated. To snooze a wake-up alarm on your iPhone, you can tap the screen or press any button. Or you might build an elaborate mechanism that spans most ...

Inventor Joseph Herscher unveils the Ultimate Snooze Machine 2.0, a whimsical Rube Goldberg contraption designed to delay waking up by putting his phone through a series of elaborate obstacles. This ...

Kinetic artist Joseph Herscher has taken our love of these impractical machines and turned it into an art form and a business, creating branded content as well as his own web series Jiwi’s Machines.

We all know the trouble with working on a computer while trying to eat. Do you take a bite and then type? Do you oscillate between two minutes working and two minutes eating? And how exactly are you ...

BROOKLYN, N.Y. (Reuters/CBS Newspath/WKRC) - Brooklynite Joseph Herscher has created an elaborate contraption to cut hair that uses rotating blades and clippers strapped to a cartwheel-like structure.

A Brooklyn man has found modest internet fame by creating Rube Goldberg machines -- complicated contraptions designed to elaborately perform simple tasks. "I make chain reaction machines," Joseph ...

Joseph Herscher's "Whiskey Pouring Machine" is a Rube Goldberg-inspired contraption that automates the creation of an Old Fashioned cocktail. Featuring a sequence where ice cubes slide into a glass, a ...