Levi's Blue Tab collection, which debuted in 2025, reimagines the brand through Japanese design and craftsmanship.

USA We Support Operation Desert Storm,” the text read in red, white, and blue. Behind the words, a bald eagle stretched its ...

KOJIMA, Japan — Denim, that all-American fabric, is all about being Japanese in the town of Kojima, where the main road is named Jeans Street, with real pairs of pants flapping like flags overhead.

KOJIMA, Japan (AP) — Denim, that All-American fabric, is all about being Japanese in the town of Kojima, where the main road is named Jeans Street, with real pairs of pants flapping like flags ...

KOJIMA, Japan -- Denim, that All-American fabric, is all about being Japanese in the town of Kojima, where the main road is named Jeans Street, with real pairs of pants flapping like flags overhead.

Yoshiharu Okamoto demonstrates the hand-dyed fabrics process at the Momotaro Jeans factory in Okayama - Copyright AFP Philip FONG Yoshiharu Okamoto demonstrates the ...

Paul O’Neill has never really recovered from the shock of his first trip to Japan. It was 2012, and the Irish designer was three years into his dream gig leading Levi’s Vintage Clothing, the historic ...

Jeans may just be the most popular pants in the world, which makes the best jean brands, well, kind of a big deal. The downside to that degree of popularity, though, is the paralysis of choice liable ...