Share on Pinterest IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It’s being deceptively marketed as a safer alternative to vaping and smoking. Getty ...

Electronic cigarettes have the potential to be the future of the tobacco industry. Although they've experienced a growth in popularity in a relatively short period of time, e-cigs still need to ...

TOKYO/NEUCHATEL, Switzerland – In seeking regulatory approval for a new smoking device called iQOS, Philip Morris International Inc is claiming the electronic gadget is less likely to cause disease ...

Philip Morris International ( PM) uses the term Reduced Risk Products (RRPs) to refer to products with the "potential to reduce individual risk and population harm in comparison to smoking cigarettes.

The US Food and Drug Administration has approved Philip Morris's heat-not-burn tobacco product, IQOS. Regulators on Tuesday said the device was 'appropriate for the protection of public health' in the ...