Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark. The following infographic by Curata offers 29 content marketing metrics, such ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you measure a lot of things in your business. In fact, you probably obsess over revenue growth, cash flow, customer ...

Success as a startup is measured in a lot of different ways. Some people think a high valuation is the key to turning heads in the business world, while others believe traction is the only real way to ...

If you have been doing social media marketing long enough, you will notice that digital marketing evolves – and continues to do so. One thing that is notable is that there are B2B companies that are ...

Properly measuring ROI is critical to the success of virtual nursing, say these nurse leaders. Executives from a dozen health systems met in Atlanta in early June for the HealthLeaders Virtual Nursing ...

John Pring, director of inbound marketing and content creation at Designbysoap, advises on the actions required to measure ROI from your infographic Content marketing in all its forms is notoriously ...

Content marketing is now a mainstream activity for most B2B firms. Even as they rush to take advantage of content as a demand generation tool, however, these companies often miss an important piece of ...

When calculating the effectiveness of a content marketing campaign, it can be a challenge to determine which metrics are the most meaningful. This infographic from digital publishing firm 3D Issue ...