Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Despite sites like ...

According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2042 and in today's dynamic and interconnected world, diversity ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Summit Ghimire Social ...

Marketing archival is an important part of any successful marketing strategy. It allows marketers to track and analyze past campaigns, identify trends, and develop strategies for future campaigns.

One of the problems I’m constantly running into is inadequate staffing, funding, and marketing support. It is particularly bad in tech companies because it seems like the entire industry is a poster ...

Shannon Rosic, Flyer Financial Technologies, is joined by Robert Sofia, CEO at Snappy Kraken, and Penny Phillips, co-founder & president at Journey Strategic Wealth, to examine the crucial first steps ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Marketing conferences can help business owners, marketing teams, and interested individuals understand how to generate more revenue through marketing. It goes without saying that the networking ...

Brochures form an integral part of the traditional printed marketing collateral, despite the growing popularity of online marketing initiatives. A well-designed brochure is very much a collectible ...

Get a room full of B2B marketers together, and you’ll notice a trend. No, it’s not a passion for AI – it’s a sense of frustration that we don’t always get the respect and appreciation of the C-Suite ...

Become more marketable as an employee and candidate with our digital marketing courses and certificate. Today's marketers must think strategically and consider consumer trends, digital versus ...