ITV to screen ads before scrums during Six Nations games - Samsung and Virgin Atlantic will be the first brands to trial the ...

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

ITV are to deepen their commitment to rugby union by extending their deal to broadcast live Prem Rugby games to 2028, Telegraph Sport can reveal. The move comes after ITV secured the broadcasting ...

Prem Rugby has extended its broadcast deal with ITV for a further two years. The extension means ITV will continue to broadcast seven live matches per season, including the Prem final from Twickenham.

The broadcaster, which kicks off its coverage tomorrow night with Ireland's visit to holders France, will plug products twice in each half of the historic tournament in what is being viewed as a UK ...

Prem Rugby has extended its deal with ITV to keep England’s top flight league on free-to-air television. The partnership will see the broadcaster show seven matches per season, including the final. It ...

ITV Racing, produced by ITV Sport Production, won Best Sports Programme for their coverage of Day One of the Cheltenham Festival at Broadcast Awards ...

ITV will no longer be showing five major sporting events in 2026. The broadcaster boasts a large sports portfolio, including the upcoming World Cup, but its snooker coverage is set to shrink in the ...

The first two editions of rugby’s new Nations Championship will be shown free-to-air on ITV in the United Kingdom after the broadcaster struck a significant new deal. ITV renewed its deal as the ...

For the Six Nations opener between Ireland and France on Thursday, ITV will add split-screen adverts while scrums are being ...

Meanwhile cash strapped ITV have secured a studio in Brooklyn where their commentators Mark Pougatch and Laura Woods will be based. They will obviously want to get value for money - at the expense of ...