Women’s health startups face advertising barriers that block medically accurate care from reaching patients. Data shows how ...

Super Bowl LIX is in the books, the Philadelphia Eagles are champions and medical marketers want to know how the pharma and health ads performed on the biggest stage. There were a number of health ...

A group of congressional Democrats is urging the Federal Trade Commission to look into allegations that tech giant Meta is discriminately rejecting sexual-health advertisements targeted for women ...

In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people. This article aims to set the record ...

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies ...

“What is VMS?” During the 2023 Super Bowl, Astellas Pharma aired an ad featuring actress Carmella Riley asking women that very question. The 30-second spot (which likely cost around seven million ...

Gruesome smoking warnings, frightening obesity statistics and shocking drink-driving campaigns all use fear to drive behavior change. But a University of Auckland researcher says it might be time to ...

Anyone who menstruates will tell you: a period often doesn’t look or feel like the rapturous dancing portrayed in a typical tampon ad. Taking aim at the sanitized and euphemistic nature of mass ...

“Hi guys, it’s Taylor Swift. Remember those stimulus checks? Well, there’s a new thing going viral.” The ads were deceptive, but they weren’t trying to con people out of their money—at least not ...

While watching the commercials during your favorite television show, do you feel tired? Confused? Ready to run to the drugstore? Some Americans watch as many as 16 hours of television ads featuring ...

The self-regulatory privacy group Network Advertising Initiative (NAI) on Wednesday issued a new best practices guide that encourages advertisers to target health ads based on demographic data -- such ...

A crackling fire, sunlit street, diner coffee, scenic trail and Ford Field decked in Honolulu blue. The familiar clips roll in, one after another, and are an ode to all things Michigan. "This is where ...