For more than 40 years, kids have been begging their parents to take them to McDonald's. But was the first Happy Meal ...

Bernstein Rein has had major clients over the years, but it’s best known for creating something a billion parents now ...

hello new Happy Meal toys. The Chicago-based burger chain has revealed what will now come in McDonald's Happy Meals -- and fans of a certain classic video game may want to race on over to McDonald ...

The negative space in the 'G' in The Penguin title font appears to reference the series' protagonist, and perhaps even the ...

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However, it’s best known for creating something a billion parents now purchase each year: The McDonald’s Happy Meal. Bob Bernstein said Kansas City’s nine McDonald’s franchises were ...