The guitar world is well and truly in the midst of a digital market boom, and as the online space becomes a more important battleground for retailers, traditional brick-and-mortar stores are ...

The CEO is trying to make the stores a destination for ‘serious musicians’ by putting more high-end instruments on the floor and creating an in-house guitar to sell.

Guitar Center is offering a wide range of deals across Positive Grid products right now, with huge savings on its Spark ...

Guitar Center has finally added an actual letter "G" to its official logo after 50 years. You're probably wondering why this is newsworthy, but if you're here, it's probably because you may not have ...

Guitar Center CEO Gabe Dalporto has hailed Smith’s innovations, with Mayer delivering a heartfelt speech at the ceremony ...

Guitar Center on Tuesday announced three leadership changes, including naming Gabriel Dalporto CEO. Dalporto replaces Ron Japinga, who had held the position of president and CEO since 2016. No reason ...