Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack ...

The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.

AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by ...

Google has left us some helpful clues as to the future of PPC. Here are five predictions every PPC marketer should consider. When I was a kid, my favorite mysteries were the Sherlock Holmes novels by ...

Google announced a change to the ad rotation settings in AdWords on Tuesday, and some ad industry insiders couldn't be happier. The idea is to simplify ad rotation into two settings. With the change, ...