In an effort to reduce spam and enhance email security, Google has announced new requirements for bulk email senders. These requirements, set to go into effect in February 2024, aim to ensure that ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Whether you’re a café in Chatham, a contractor in Orleans, or a nonprofit in Hyannis, the key to year-round marketing success ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

Google's roll-out of BIMI is an effort to guard against email phishing scams in Gmail inboxes. Through phishing, a bad actor will disguise their email to look like that of a brand's, duping recipients ...

Google today rolled out a new feature that automatically uses businesses’ marketing content to enhance their visibility across Google products. All merchants will be automatically enrolled in the ...

Google is facing a fresh privacy complaint in Europe over ads it inserts into its Gmail email service in the guise of emails. Privacy advocacy group, noyb, has filed ...