Google today announced that third-party Android developers can now link their Google Analytics account with their Google Play Developer Console to gain improved app insights. The new data covers both ...

Google has long allowed mobile developers to use Google Analytics to track their apps’ performance. Today, it’s making it a bit easier to get insights into an app’s user acquisition and engagement by ...

Google Analytics for mobile is essentially a monopoly, with almost 95 percent market share on Android. But the highest-rated apps use analytics packages like Mixpanel, Kochava, and Tune’s ...

Google announced that its Google Analytics Data Export API beta is now available. What this means is that Google is enabling developers to extend Google Analytics in new and creative ways by providing ...