Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45B monthly sessions, new analysis finds.

Google’s AI Overviews (AIO) represent a fundamental architectural shift in search. Retrieval has moved from a localized ranking-and-serving model, designed to return the most appropriate regional URL, ...

Do top search engines (e.g., Google) or top AI chatbots (e.g., ChatGPT) receive more visits? Is the volume of traffic for each type of tool trending up or down? To find out, researchers at ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs ...

The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing. But here’s what most of those headlines miss: Search isn’t a platform, it’s a behavior. Whether people are typing into Google ...