For years, Stephanie Courtney has been Flo from Progressive, the company’s spokesperson, and most recognizable employee. Along with her celebrity mascot competitors, — Geico’s Gecko, Allstate’s Mayhem ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

What’s not to love about Flo, the Progressive insurance lady? For starters, she’s smart, sassy, filled with knowledge about insurance and has a certain retro vibe about her that we really dig. She’s ...

There have been loads of famous company spokespeople over the years, covering every conceivable product and/or service. During the last decade or so, few have been more prevalent than the fictitious ...

It's pretty hard to find consumers who don't know -- and like -- Flo from Progressive. "Jumbling the puzzle of Flo’s likability, according to Cait Lamberton, a professor of marketing at the Wharton ...