In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

It's pretty hard to find consumers who don't know -- and like -- Flo from Progressive. "Jumbling the puzzle of Flo’s likability, according to Cait Lamberton, a professor of marketing at the Wharton ...

What’s not to love about Flo, the Progressive insurance lady? For starters, she’s smart, sassy, filled with knowledge about insurance and has a certain retro vibe about her that we really dig. She’s ...

Check out Progressive’s latest ad with Flo. This is the 100th commercial featuring the auto insurance company’s iconic, perky saleswoman, played by actress and stand-up comedian Stephanie Courtney. In ...

There have been loads of famous company spokespeople over the years, covering every conceivable product and/or service. During the last decade or so, few have been more prevalent than the fictitious ...

The very familiar face of Flo from Progressive has all the qualities that make for a perfect Halloween costume: Pop culture icon, car insurance goddess, quirky BFF material, stylish uniform innovator, ...