Expanded Fifa Club World Cup competition still has no media deals or major sponsorships with just nine months to go.

FIFA president Gianni Infantino is reportedly organizing an emergency meeting regarding broadcasting rights for the 2025 FIFA ...

Lay, a subsidiary of PepsiCo, has signed on as a global sponsor of the 2026 FIFA World Cup in North America and the 2027 Women’s World Cup in Brazil.

Fossil fuel companies spend billions to use sports as an advertising vehicle. It's time for sports to take climate change ...

The Lays brand has been a sponsor of the Champions League in Europe since 2015 with its parent company PepsiCo. The FIFA deal covers just the Frito-Lay brands, which include Doritos, Cheetos ...

EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and ...

EA Sports FC 25 is now available for customers who pre-ordered the Ultimate Edition for $100, while the standard edition will launch on September 27 for $70.

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027, extending Frito-Lay's ...

Walkers' sponsorship comes as part of an expansion of the partnership between the brand's parent company, Frito-Lay and FIFAThe partnership builds on Frito-Lay's success as Regional Supporter ...

The Lays brand has been a sponsor of the Champions League in Europe since 2015 with its parent company PepsiCo. The FIFA deal covers just the Frito-Lay brands, which include Doritos, Cheetos ...