Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

In the world of B2C software, customer experience (CX) is everything. At least some portion of Google’s early success, for example, hinged on its minimalist approach to design. Intuit, likewise, has ...

Navigating the intricacies of B2B operations and maintaining a high-level customer experience can be quite a challenge, especially when confronted with budget constraints. However, a thorough ...

Now is the ideal time for B2B marketers to step up and lead the delivery of a better customer experience from end to end. Even if we ignore the outsized impact of the pandemic on the marketing ...

Business clients now expect the same efficient, friction-free digital CX as your consumer base demands, says this tech CEO. Think about the last time you opened Netflix on your tablet or smart TV.

COVID-19 was a transformative force in all sectors. For B2B organizations, the challenges and opportunities spurred by the pandemic meant making a myriad of changes—a shift toward digital sales chief ...

Your guide to using insight to enhance the customer experience, and why it is essential to the survival of your business Successful marketing is all about gaining a deep understanding of customers’ ...

Although it’s a relatively new discipline, customer experience (CX) has become an increasingly important part of a company’s success. So much so that Gartner found nearly 90 percent of organizations ...

B2B businesses deploy a variety of tactics to drive growth and compete in their industry. For example, they may compete on product innovation by delivering a better mouse trap than anyone else in the ...

It’s up to the marketing team to think about customer experience management. But what exactly is it and how do you get it right? Alex Blyth reports Customer experience management (CXM) is not a new ...

You might think that having the lowest prices or the most unique product is the key to success when competing in the B2B marketplace. But another important factor— customer experience—cannot be ...

As a business leader, by now you’ve absorbed the initial shock of COVID-19 and realized that it’s time to start emerging from crisis response mode. But you’re nowhere near being out of the woods.