ITC’s Engage, one of India’s top fragrance brands, has recently announced the launch of an AI tool called Fragrance Finder and there is no doubt that it is set to revolutionize the fragrance market.

Sunsets make me the happiest and my dog is my favourite person in the world. The current retail landscape for fragrance shopping requires us to test and try the fragrance before buying it. However, ...

Fragrance isn’t just about smelling good—it’s about making a statement, setting the vibe, and, let’s be honest, stepping into your main-character era. A good perfume is like an invisible power suit; ...

Engage’s Fragrance Finder, developed by ITC Life Sciences and Technology Centre, utilizes a technology interface to match a fragrance to the consumer. Once the QR code is scanned or the link is ...