Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

BCG notes that shopping has become the third most common use case for GenAI, extending beyond big-ticket items to everyday ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Lee-Yoon, Alice, Grant E. Donnelly, and A.V. Whillans. "Overcoming Resource Scarcity: Consumers’ Response to Gifts Intending to Save Time and Money." Art. 495. Special Issue on Scarcity and Consumer ...

Discover the significance, history, and recognition process of the Nobel Prize in Economics, acknowledging outstanding contributions to the field.