When Google Discovery campaigns first came on the scene in 2019, I was skeptical they would amount to much. Their available inventory across Gmail, YouTube, and the Discovery feed seemed too small to ...

NEW YORK—Discovery has announced that EDO will be its preferred behavior measurement partner and that Discovery will use EDO during this year’s upfronts to measure the impact of ad campaigns.

New features in Google's Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. Discovery ads now offer product feeds for tailored ad experiences ...

Warner Bros. Discovery CEO David Zaslav is “not giving up on linear” as he looks to the future. The executive went as far as to praise Disney’s recent deal with Charter Communications as a good ...

Warner Bros. Discovery ad sales chief Jon Steinlauf is set to depart the media giant later this year. In his current role, Steinlauf is responsible for overseeing sales, research, marketing, branded ...