In marketing data-driven, companies need to monitor different KPI to ensure the success of their strategies. Among the most relevant are the CTR, ROAS, cart abandonment rate, and conversion rate.

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Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence (AI) has started transforming every aspect of our professional and personal lives. The marketing industry is not ...