Time to catch up on the DVR…now that there’s something in the DVR after the holidays. Spoilers from here on out! Frequency is starting to wrap up its first season, and when we left it, we’d just found ...
It may be the DVR effect, impact of cable or the Internet, but it is kind of depressing seeing a whopping seven programs on the Big 4 broadcast networks post a 1 rating among adults 18-49 on Night 10 ...
DVRs have earned the enmity of broadcasters and advertisers alike by enabling viewers to easily skip their least favorite bit of the TV watching experience, commercials. Another group may be moving ...
According to a recent study from Duke University, the use of TiVo and other DVRs hasn’t hurt television advertising or changed consumers’ buying behavior. In fact, Carl Mela, a professor in Duke’s ...
Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research suggests that owning a DVR does not influence the demand for advertised ...