A customer experience journey map, or customer experience map, illustrates all of the touchpoints a customer has with a brand as they weave through the marketing funnel across all of the brand’s ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Consumers' use of mobile and digital devices while shopping in-store has increased significantly in the past few years, an infographic by CUBE, a company that specializes in providing digital customer ...