Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...
Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...
Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In today's business world, companies are facing an overwhelming ...
Emerging AI-powered data discovery and semantic search tools promise to cut through the fragmentation, helping CX teams turn ...
Sampo Parkkinen is the CEO and founder of Revieve, a personalized digital brand experience company in beauty, skin, health and wellness. In today’s globalized market, beauty brands and retailers are ...
The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...
If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...
Research firm Mordor Intelligence values the worldwide customer data platforms market at $2.6 billion this year and expects it to reach $8.6 billion by 2028, growing at a compound annual rate of 27.4 ...
Companies of all sizes often spend big on ways to boost their sales. But often, the information they need to turbocharge revenue is already baked into their own books and records. The challenge is ...
CINCINNATI — Kroger Co. here, the largest traditional supermarket chain in the United States, knows its customers — perhaps as well as the mom-and-pop operators who can greet their shoppers by name.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Following a successful launch to Chase Payment Solutions clients, the ...
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