Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

The customer journey is more than a series of transactions between a customer and a business. It’s the foundation for building lifelong relationships with your customers and is key to a successful and ...

In the 2022 Digital-First Customer Experience Report, NICE asked consumers and senior decision-makers what they believe is working in digital-first customer journeys. Unsurprisingly, the report ...

Paul Wright, Head of Uber Advertising UK and Ireland, Uber, sits down with ExchangeWire to talk about the constantly evolving customer attention journey, and how brands can stand out amongst the ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

The moment a new customer signs the dotted line committing to a business-to-business product or service, their optimism is at an all-time high. After weeks of effort and significant stakeholder ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding ...

On Wednesday, March 19th—day three of Enterprise Connect—five executives from leading contact center and customer experience companies and a knowledgeable enterprise customer joined me for a Keynote ...