As generative AI (GenAI) evolves at lightning speed, contextualization is essential for businesses wanting to leverage its true value. In the blink of an eye, GenAI has transitioned from science ...

Modernizing beyond customer personalization to reach effective contextualization is one of the ultimate aspirations for brands. It’s an acute challenge many hope to crack by tapping into AI ...

Numerous times, I’ve heard executives say “my people just don’t get it” when referring to the execution of their strategy—or lack thereof. They had crafted a great, inspiring strategy for their ...

Context has become everything to the retail shopping experience. It's no longer substantial to simply paste a generic "20% off" sign on a store window, or send an email announcing a common sale. The ...