Personalization has become one of the most influential forces in today’s consumer marketplace. Across industries, people are increasingly drawn to products and services that reflect their identity, ...

In an age of digital evolution and expanding care options, what today’s healthcare consumer wants is changing. Technologies and tools like artificial intelligence (AI), automation, and advanced ...

From convenience to hydration and satiation, consumer preferences for beverages offer manufacturers an opportunity to hone in on value, attributes and nutrition with taste and simple ingredients as a ...

Most consumers would choose brand-name beverages over generic or store-brand beverages, according to the September 2023 Consumer Food Insights Report. The report further indicates that consumers make ...

Consumers can support social and environmental causes by choosing products that are made with ethical and sustainable materials and practices. The product supply chain can have a significant impact on ...

Research from agency’s consumer PR + Marketing experts highlights strong opportunities for CPG brands across influencer marketing, in-store and online retail, healthy alternatives and more ...

Over the years of conducting our Audio Tech Lifestyles research, we’ve observed significant shifts in consumer behaviors and preferences. The shift from traditional wired headphones to True Wireless ...

The last few years have brought seismic shifts to the foodservice industry, from the rise of third-party food delivery apps and ghost kitchens to increased costs and economic pressures. Changes in ...

Recent research from the Travel Corporation reveals five significant trends shaping the travel industry in 2025: evolving ...

The way we travel, and thus the travel industry, has undergone an unprecedented transformation. Gone are the days when our holiday choices were limited to destinations featured in travel agent windows ...

When the One Big Beautiful Bill brought the end of the federal EV tax incentives, the Trump Administration lauded it as bringing choice back to the consumer. Trump then gutted the EPA and its ...