Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Angelica Kopec is the CEO of She Knows Business: Agency Owner, Elite Business Strategist, Multi-Venture Partner, Advisor & Investor. Traditionally, leaders look to peers or more experienced ...

Discover how Microsoft's economic moat, strong brand, and cloud services ensure its competitive advantage and market ...

One key ingredient to ensuring that a company can earn excess returns over time: a durable competitive advantage. If a company has a successful product or service, it won’t be long before rivals try ...

A strong brand offering pricing power is a powerful advantage for many companies. The network effect is an advantage that's hard to duplicate. Industries with barriers to entry can harbor advantaged ...

In the rapidly evolving digital landscape, business communication is undergoing unprecedented transformation. Technological advancements and ever-changing customer preferences have reshaped the way ...

Serge Vasin is Partner at Flintera, a startup studio with a private equity arm that's focused on SaaS, blockchain, AI and EdTech. Artificial intelligence (AI) has become one of the hottest buzzwords ...

A conversation with the Eccles School of Business’ Jay Barney about where you can find long-term value from the latest tools. Many companies are investing heavily in artificial intelligence right now, ...

But using it may amplify the ones you already have. by Jay B. Barney and Martin Reeves History has shown that technological innovation can profoundly change how business is conducted. The steam engine ...