Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...

Roblox is one of the biggest games in the world, standing with other major industry titans like Fortnite and Call of Duty, and now the game is launching a brand-new initiative that will certainly see ...

Gamefam, a top developer and publisher of games on Roblox, has raised $25 million in its Series A funding round. Konvoy Ventures led the round, with Play Ventures, Makers Fund, Bessemer Venture ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...