For an industry where the purchasing process was long defined by showrooms, a handwritten number slid across the desk and ...

Still fighting for clicks in a zero-click world? We see you. Here's how to unify SEO and GEO to ensure your expertise is what ...

According to Cox Automotive’s latest Car Buyer Journey Study, car buyer satisfaction reached its highest level on record in ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

People do not just pick up the phone and say, ‘We want to buy a printing press,’” observes Eric Frank, whose job is selling printing presses. As senior VP of marketing and product management for ...

One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general ...

Despite affordability concerns, car buyer satisfaction reached record highs in 2025 due to new technology and streamlined processes. Tariffs on imported cars and parts prompted 34% of new-car buyers ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...

Welcome to the era of the self-serve B2B tech buyer. According to recent data, B2C trends like convenience and access to easy-to-find product information like pricing and peer-to-peer reviews have ...

Access to information has completely changed the way people make buying decisions today, and it s influencing your agency whether you realize it or not. Web influence has been incredibly successful ...