Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. In an era where digital experiences shape every brand ...
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Build a brand that attracts Gen Z and millennial customers
Check out these branding tips for business owners to connect with Generation Z and millennial consumers.
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In stressful times, working with customers as they prefer builds connection and drives profit
As the world braces for a period of global instability, exacerbated by the ongoing trade and tariff issues, it stands to reason, as a supplier, you’re scrambling to figure out how to support your ...
When customers truly love a brand, they do more than make repeat purchases. They become loyal advocates who repeatedly recommend the brand and spread positive word-of-mouth, building an emotional ...
Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...
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